Amnesty International - Instant Karma
"Instant Karma: The Campaign to Save Darfur," the new global Make Some Noise project from Amnesty International, calls attention to the urgent situation in Darfur and neighboring countries where over 300,000 have died, 2.5 million have been displaced from their homes, and millions more people are at risk of starvation, disease, and further attacks. Yoko Ono generously granted rights to John Lennon’s entire solo songbook to Amnesty International, the world’s largest grassroots human rights organization, to use as the centerpiece for this project and to help inspire a new generation of activists.
More than 50 musical artists including Green Day, U2, R.E.M., The Black Eyes Peas, Jack Johnson, and Christina Aguilera have joined this international effort that combines John Lennon’s music, human rights, and internet activism. The CD, "Instant Karma: The Campaign to Save Darfur," on Warner Brothers Records arrives in stores June 12th. Citizen helped conceive and produce the project, developing the strategy, designing the graphic identity and brand elements for the campaign, and enlisting partners, sponsors, and artists to bring the campaign to life.